Global marketing management

Main Author:	Kotabe, Masaaki
Other Authors:	Helsen, Kristiaan
Published:	Hoboken, NJ: John Wiley & Sons, 2010.
Edition:	5th edition.
Subjects:	International business enterprises -- > Management Export marketing -- > Management Electronic books
Online Access:	http://library.unisel.edu.my/web/guest/mylibrary

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