Global marketing management

Main Author: Kotabe, Masaaki
Other Authors: Helsen, Kristiaan
Published: Hoboken, NJ: John Wiley & Sons, 2010.
Edition: 5th edition.
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
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100 1 |a Kotabe, Masaaki  
245 1 0 |a Global marketing management   |c Masaaki Kotabe, Kristiaan Helsen. 
250 |a 5th edition. 
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