Global marketing management
| Main Author: | Kotabe, Masaaki |
|---|---|
| Other Authors: | Helsen, Kristiaan |
| Published: |
Hoboken, NJ:
John Wiley & Sons,
2010.
|
| Edition: | 5th edition. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (xxiii, 725 pages): text file, PDF. |
|---|---|
| ISBN: |
9780470381113 (electronic book) |