APA Citation

Kotabe, M., & Helsen, K. (2010). Global marketing management (5th edition.). Hoboken, NJ: John Wiley & Sons.

Chicago Style Citation

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. 5th edition. Hoboken, NJ: John Wiley & Sons, 2010.

MLA Citation

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. 5th edition. Hoboken, NJ: John Wiley & Sons, 2010.

Warning: These citations may not always be 100% accurate.