The why of the buy : consumer behavior and fashion marketing

Other Authors: Rath, Patricia Mink
Edition: Second edition.
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
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005 20211012090000.0
020 |a 9781609018986 (electronic book)  
090 0 0 |a HD9940.U4   |b W53 2015 
245 0 4 |a The why of the buy :   |b consumer behavior and fashion marketing   |c Patricia Mink Rath [and three others]. 
250 |a Second edition. 
264 |a New York:   |b Fairchild Books,   |c 2015. 
300 |a 1 online resource (451 pages):   |b colour illustrations, text file, PDF. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
650 0 |a Fashion merchandising --   |z United States  
650 0 |a Consumer behavior --   |z United States  
655 0 |a Electronic books 
700 1 |a Rath, Patricia Mink  
856 4 2 |u http://library.unisel.edu.my/web/guest/mylibrary 
997 |a Business & Accountancy, Faculty 
998 |a Business Management, Degree 
999 |a EBO0007536  |b EBOOK  |c EBOOK  |e Electronic resources