The why of the buy : consumer behavior and fashion marketing
| Other Authors: | Rath, Patricia Mink |
|---|---|
| Edition: | Second edition. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (451 pages): colour illustrations, text file, PDF. |
|---|---|
| ISBN: |
9781609018986 (electronic book) |