APA Citation

Rath, P. M. The why of the buy: Consumer behavior and fashion marketing (Second edition.).

Chicago Style Citation

Rath, Patricia Mink. The Why of the Buy: Consumer Behavior and Fashion Marketing. Second edition.

MLA Citation

Rath, Patricia Mink. The Why of the Buy: Consumer Behavior and Fashion Marketing. Second edition.

Warning: These citations may not always be 100% accurate.