Marketing : an introduction

Main Author: Armstrong, Gary
Other Authors: Kotler, Philip, Opresnik, Marc O.
Language: English
Edition: Thirteenth edition.
Subjects:
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005 20220625090000.0
008 211007 eng
020 |a 9871292146508 (global edition)  
020 |a 1292146508 (global edition)  
090 0 0 |a HF5415   |b .A74 2017 
100 1 |a Armstrong, Gary  
245 1 0 |a Marketing :   |b an introduction   |c Gary Armstrong, Philip Kotler with Marc O. Opresnik. 
250 |a Thirteenth edition. 
264 |a Boston:   |b Pearson,   |c 2017. 
300 |a 669 pages:   |b colour illustrations;   |c 28 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
500 |a Gift: Saudari Alani Shahidah Shukor 
504 |a Includes bibliographical references and index 
650 0 |a Marketing  
700 1 |a Kotler, Philip  
700 1 |a Opresnik, Marc O.  
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a 0000065164  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam