Marketing : an introduction

Main Author: Armstrong, Gary
Other Authors: Kotler, Philip, Opresnik, Marc O.
Language: English
Edition: Thirteenth edition.
Subjects:
Item Description: Gift: Saudari Alani Shahidah Shukor
Physical Description: 669 pages: colour illustrations; 28 cm.
Bibliography: Includes bibliographical references and index
ISBN: 9871292146508 (global edition)
1292146508 (global edition)