The marketing performance blueprint : strategies and technologies to build and measure business success

Main Author: Roetzer, Paul
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
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005 20211005090000.0
020 |a 9781118883587 (electronic book)  
090 0 0 |a HF5415   |b .R64 2014 
100 1 |a Roetzer, Paul  
245 1 4 |a The marketing performance blueprint :   |b strategies and technologies to build and measure business success   |c Paul Roetzer. 
264 |a Hoboken, New Jersey:   |b John Wiley & Sons,   |c 2014. 
300 |a 1 online resource (229 pages):   |b text file, PDFa. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
650 0 |a Marketing --   |x Management  
650 0 |a Strategic planning  
655 0 |a Electronic books 
856 4 2 |u http://library.unisel.edu.my/web/guest/mylibrary 
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a EBO0007453  |b EBOOK  |c EBOOK  |e Electronic resources