The dominant influence of marketing in the 21st century : the marketing leviathan

Other Authors: Kitchen, Philip J.
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
LEADER 00918cam a2200253 7i4500
001 0000062549
005 20211005090000.0
020 |a 9780230296831 (electronic book)  
090 0 0 |a HF5415   |b .D66 2013 
245 0 4 |a The dominant influence of marketing in the 21st century :   |b the marketing leviathan   |c edited by Philip J. Kitchen. 
264 |a Basingstoke, Hampshire:   |b Palgrave Macmillan,   |c 2013. 
300 |a 1 online resource (138 pages):   |b text file, PDF. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
650 0 |a Marketing  
650 0 |a Internet marketing  
650 0 |a Customer services  
655 0 |a Electronic books 
700 1 |a Kitchen, Philip J.  
856 4 2 |u http://library.unisel.edu.my/web/guest/mylibrary 
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a EBO0007435  |b EBOOK  |c EBOOK  |e Electronic resources