Social marketing to the business customer : listen to your B2B market, generate major account leads, and built client relatioanships

Main Author: Gillin, Paul
Other Authors: Schwartzman, Eric
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
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020 |a 9780470939727 (electronic book)  
090 0 0 |a HF5415.1265   |b .G55 2011 
100 1 |a Gillin, Paul  
245 1 0 |a Social marketing to the business customer :   |b listen to your B2B market, generate major account leads, and built client relatioanships   |c Paul Gillin, Eric Schwartzman. 
264 |a Hoboken, New Jersey:   |b John Wiley & Sons,   |c 2011. 
300 |a 1 online resource (xxii, 250 pages):   |b illustrations, text file, PDF. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
650 0 |a Marketing --   |x Social aspects  
650 0 |a Internet marketing  
655 0 |a Electronic books 
700 1 |a Schwartzman, Eric  
856 4 2 |u http://library.unisel.edu.my/web/guest/mylibrary 
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
998 |a Business Management, Degree 
999 |a EBO0008107  |b EBOOK  |c EBOOK  |e Electronic resources