Social marketing to the business customer : listen to your B2B market, generate major account leads, and built client relatioanships

Main Author: Gillin, Paul
Other Authors: Schwartzman, Eric
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
Physical Description: 1 online resource (xxii, 250 pages): illustrations, text file, PDF.
ISBN: 9780470939727 (electronic book)