Principles of marketing

Other Authors: Kotler, Philip
Published: Harlow, Essex: Pearson Education, 2017.
Edition: 7th European edition.
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
Physical Description: 1 online resource (675 pages): colour illustrations, text file, PDF.
ISBN: 9781292115252 (electronic book)