Principles of marketing : an Asian perspective

Other Authors: Kotler, Philip
Published: Harlow, Essex: Pearson Education, 2017.
Edition: Fourth edition.
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
LEADER 01050cam a2200277 7i4500
001 0000062277
005 20231017090000.0
020 |a 9781292089669 (electronic book)  
090 0 0 |a HF5415   |b .P94 2017 
245 0 0 |a Principles of marketing :   |b an Asian perspective   |c Philip Kotler [and five others]. 
250 |a Fourth edition. 
260 |a Harlow, Essex:   |b Pearson Education,   |c 2017. 
300 |a 1 online resource (750 pages):   |b colour illustrations, text file, PDF. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
650 0 |a Marketing  
655 0 |a Electronic books 
700 1 |a Kotler, Philip  
856 4 2 |u http://library.unisel.edu.my/web/guest/mylibrary 
997 |a Business & Accountancy, Faculty 
997 |a Selangor Business School 
998 |a Business Administration, Master 
999 |a EBO0007198  |b EBOOK  |c EBOOK  |e Electronic resources 
999 |a SBS0000206  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya 
999 |a SBS0000207  |b BOK  |c OPEN SHELF  |e Selangor Business School