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| LEADER |
01087cam a2200289 7i4500 |
| 001 |
0000062236 |
| 005 |
20211221090000.0 |
| 020 |
|
|
|a 9780134085968 (electronic book)
|
| 090 |
0 |
0 |
|a HF5415.2
|b .B46 2016
|
| 100 |
1 |
|
|a Bendle, Neil T
|
| 245 |
1 |
0 |
|a Marketing metrics :
|b the manager's guide to measuring marketing performance
|c Neil T. Bendle [and three others].
|
| 264 |
|
|
|a Upper Saddle River, NJ:
|b Pearson Education,
|c 2016.
|
| 300 |
|
|
|a 1 online resource (xv, 439 pages ):
|b illustrations, text file, PDF.
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
|
|a computer
|2 rdamedia
|
| 338 |
|
|
|a online resource
|2 rdacarrier
|
| 650 |
0 |
0 |
|a Marketing --
|x Management
|
| 650 |
0 |
0 |
|a Performance --
|x Measurement
|
| 655 |
0 |
0 |
|a Electronic books
|
| 700 |
1 |
|
|a Farris, Paul W.
|
| 700 |
1 |
|
|a Pfeifer, Phillip E.
|
| 700 |
1 |
|
|a Reibstein, David J.
|
| 856 |
4 |
2 |
|u http://library.unisel.edu.my/web/guest/mylibrary
|
| 997 |
|
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|a Business & Accountancy, Faculty
|
| 998 |
|
|
|a Business Management, Diploma
|
| 998 |
|
|
|a Business Management, Degree
|
| 999 |
|
|
|a EBO0009659
|b EBOOK
|c EBOOK
|e Electronic resources
|
