Marketing metrics : the manager's guide to measuring marketing performance
| Main Author: | Bendle, Neil T |
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| Other Authors: | Farris, Paul W., Pfeifer, Phillip E., Reibstein, David J. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (xv, 439 pages ): illustrations, text file, PDF. |
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| ISBN: |
9780134085968 (electronic book) |