APA Citation

Bendle, N. T., Farris, P. W., Pfeifer, P. E., & Reibstein, D. J. Marketing metrics: The manager's guide to measuring marketing performance.

Chicago Style Citation

Bendle, Neil T., Paul W. Farris, Phillip E. Pfeifer, and David J. Reibstein. Marketing Metrics: The Manager's Guide to Measuring Marketing Performance.

MLA Citation

Bendle, Neil T., Paul W. Farris, Phillip E. Pfeifer, and David J. Reibstein. Marketing Metrics: The Manager's Guide to Measuring Marketing Performance.

Warning: These citations may not always be 100% accurate.