APA Citation
Bendle, N. T., Farris, P. W., Pfeifer, P. E., & Reibstein, D. J. Marketing metrics: The manager's guide to measuring marketing performance.
Chicago Style CitationBendle, Neil T., Paul W. Farris, Phillip E. Pfeifer, and David J. Reibstein. Marketing Metrics: The Manager's Guide to Measuring Marketing Performance.
MLA CitationBendle, Neil T., Paul W. Farris, Phillip E. Pfeifer, and David J. Reibstein. Marketing Metrics: The Manager's Guide to Measuring Marketing Performance.
Warning: These citations may not always be 100% accurate.