Marketing metrics : the manager's guide to measuring marketing performance
| Main Author: | Bendle, Neil T |
|---|---|
| Other Authors: | Farris, Paul W., Pfeifer, Phillip E., Reibstein, David J. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
Internet
http://library.unisel.edu.my/web/guest/mylibraryElectronic resources
| Accession No | Item Category | SMD | Status | Notes |
|---|
| EBO0009659 | EBOOK | EBOOK | AVAILABLE |