Experiential marketing : case studies in customer experience

Main Author: Batat, Wided
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
LEADER 00890cam a2200253 7i4500
001 0000062166
005 20220128090000.0
020 |a 9781003022565 (electronic book)  
090 0 0 |a HF5415.1255   |b .B38 2021 
100 1 |a Batat, Wided  
245 1 0 |a Experiential marketing :   |b case studies in customer experience   |c Wided Batat. 
264 |a London:   |b Routledge,   |c 2021. 
300 |a 1 online resource (xiii, 331 pages):   |b text file, PDF. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
650 0 |a Branding (Marketing)  
650 0 |a Target marketing  
655 0 |a Electronic books 
856 4 2 |u http://library.unisel.edu.my/web/guest/mylibrary 
997 |a Business & Accountancy, Faculty 
998 |a Business Management, Diploma 
998 |a Business Management, Degree 
999 |a EBO0010573  |b EBOOK  |c EBOOK  |e Electronic resources