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| LEADER |
00931cam a2200253 7i4500 |
| 001 |
0000061911 |
| 005 |
20220720090000.0 |
| 020 |
|
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|a 9781473929494 (electronic book)
|
| 090 |
0 |
0 |
|a P96.M34
|b K86 2017
|
| 100 |
1 |
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|a Kung, Lucy
|
| 245 |
1 |
0 |
|a Strategic management in the media :
|b theory to practice
|c Lucy Kung.
|
| 250 |
|
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|a 2nd edition.
|
| 264 |
|
|
|a London:
|b SAGE Publications,
|c 2017.
|
| 300 |
|
|
|a 1 online resource (372 pages):
|b text file, PDF.
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
|
|a computer
|2 rdamedia
|
| 338 |
|
|
|a online resource
|2 rdacarrier
|
| 650 |
|
0 |
|a Mass media --
|x Management
|
| 650 |
|
0 |
|a Strategic planning
|
| 655 |
|
0 |
|a Electronic books
|
| 856 |
4 |
2 |
|u http://library.unisel.edu.my/web/guest/mylibrary
|
| 997 |
|
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|a Communication, Visual Art & Computing, Faculty
|b Communication, Department
|
| 998 |
|
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|a Communication (Corporate Communication), Degree
|
| 999 |
|
|
|a EBO0006940
|b EBOOK
|c EBOOK
|e Electronic resources
|
