Strategic brand management : building, measuring, and managing brand equity

Main Author: Keller, Kevin Lane
Edition: Fourth edition.
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
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100 1 |a Keller, Kevin Lane  
245 1 0 |a Strategic brand management :   |b building, measuring, and managing brand equity   |c Kevin Lane Keller. 
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300 |a 1 online resource (590 pages):   |b colour illustrations, text file, PDF. 
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