Strategic brand management : building, measuring, and managing brand equity
| Main Author: | Keller, Kevin Lane |
|---|---|
| Edition: | Fourth edition. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (590 pages): colour illustrations, text file, PDF. |
|---|---|
| ISBN: |
9780273779414 (electronic book) |