APA Citation

Keller, K. L. Strategic brand management: Building, measuring, and managing brand equity (Fourth edition.).

Chicago Style Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Fourth edition.

MLA Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Fourth edition.

Warning: These citations may not always be 100% accurate.