Strategic brand management : building, measuring, and managing brand equity
| Main Author: | Keller, Kevin Lane |
|---|---|
| Edition: | Fourth edition. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
Internet
http://library.unisel.edu.my/web/guest/mylibraryElectronic resources
| Accession No | Item Category | SMD | Status | Notes |
|---|
| EBO0006896 | EBOOK | EBOOK | AVAILABLE |