Strategic customer management : integrating relationship marketing and CRM
| Main Author: | Payne, Andrian |
|---|---|
| Other Authors: | Frow, Pennie |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (529 pages): illustrations, text file, PDF. |
|---|---|
| ISBN: |
9781107014961 (electronic book) |