APA Citation
Payne, A., & Frow, P. Strategic customer management: Integrating relationship marketing and CRM.
Chicago Style CitationPayne, Andrian, and Pennie Frow. Strategic Customer Management: Integrating Relationship Marketing and CRM.
MLA CitationPayne, Andrian, and Pennie Frow. Strategic Customer Management: Integrating Relationship Marketing and CRM.
Warning: These citations may not always be 100% accurate.