APA Citation

Payne, A., & Frow, P. Strategic customer management: Integrating relationship marketing and CRM.

Chicago Style Citation

Payne, Andrian, and Pennie Frow. Strategic Customer Management: Integrating Relationship Marketing and CRM.

MLA Citation

Payne, Andrian, and Pennie Frow. Strategic Customer Management: Integrating Relationship Marketing and CRM.

Warning: These citations may not always be 100% accurate.