Strategic customer management : integrating relationship marketing and CRM

Main Author: Payne, Andrian
Other Authors: Frow, Pennie
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary

Internet

http://library.unisel.edu.my/web/guest/mylibrary

Electronic resources

Call Number: HF5415 5 P43 2013
Accession No Item Category SMD Status Notes
EBO0006891 EBOOK EBOOK AVAILABLE