The Olympic Games effect : how sports marketing builds strong brands

Main Author:	Davis, John
Edition:	Second edition.
Subjects:	Olympics -- > Economic aspects Sports -- > Marketing Electronic books
Online Access:	http://library.unisel.edu.my/web/guest/mylibrary

Similar Items

Olympic games
by: Oxlade, Chris

Action sports and the Olympic Games : past, present, future
by: Wheaton, Belinda

Siri sukan dunia.
Published: (2008)

Sports marketing
by: Morgan, Melissa Johnson
Published: (2005)

Sports marketing : a strategic perspective
by: Shank, Mathew D
Published: (2005)

Sports marketing : a strategic perspective
by: Shan, Matthew D
Published: (2002)

Sports marketing : a strategic perspective
by: Shank, Matthew D
Published: (2009)

Sports marketing : a strategic perspective
by: Shank, Matthew D

The economics of sports
by: Leeds, Michael
Published: (2008)

Blog marketing : the revolutionary new way to increase sales, build your brand, and get exceptional results
by: Wright, Jeremy
Published: (2006)

Asian brand strategy : how Asia builds strong brands
by: Roll, Martin
Published: (2006)

Doping in elite sport : the politics of drugs in the Olympic movement
Published: (2001)

The effectiveness of sports sponsorship on consumer behavior in the Klang Valley
by: Suhana Jaido Rasid
Published: (2004)

Sport and public policy : social, political, and economic perspectives
Published: (2010)

Sport participation : health benefits, injuries and psychological effects

Industri sukan di Malaysia : sukan sebagai penjana ekonomi
Published: (2012)

The ultimate guide to sports marketing
by: Graham, Stedman
Published: (2001)

Fundamentals of sport marketing
by: Pitts, Brenda G
Published: (2007)

Sports marketing
by: Fullerton, Sam
Published: (2007)

Sport marketing
by: Mullin, Bernard J
Published: (2000)

Sport marketing
by: Mullin, Bernard James
Published: (2007)

Sports marketing and the psychology of marketing communication
Published: (2004)

Sport promotion and sales management
by: Irwin, Richard L
Published: (2002)

Sport promotion and sales management
by: Irwin, Richard L
Published: (2008)

Measuring marketing : 103 key metrics every marketer needs
by: Davis, John
Published: (2007)

Routledge handbook of sport in the Middle East

Marketing higher education : understanding how to build and promote the university brand
by: Koku, Paul Sergius

Game changers : how a team of underdogs and scientists discovered what it takes to win
by: Medeiros, Joao

Understanding sport : an introduction to the sociological and cultural analysis of sport
by: Horne, John
Published: (1999)

Sports economics
by: Fort, Rodney D
Published: (2006)

Sports economics
by: Fort, Rodney D
Published: (2003)

Economics of sport and recreation
by: Gratton, Chris
Published: (2000)

Handbook of sports studies
Published: (2002)

Sport in the city : the role of sport in economic and social regeneration
Published: (2001)

Power games : a critical sociology of sport
Published: (2002)

Inside sport psychology
by: Karageorghis, Costas
Published: (2011)

Advances in applied sport psychology : a review
Published: (2010)

Professional practice in sport performance analysis
by: Butterworth, Andrew

Organizing successful tournaments
by: Byl, John
Published: (1999)

The Paralympic Games explained
by: Brittain, Ian
Published: (2010)