The Olympic Games effect : how sports marketing builds strong brands

Main Author: Davis, John
Edition: Second edition.
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
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090 0 0 |a GV721.5   |b .D38 2012 
100 1 |a Davis, John  
245 1 4 |a The Olympic Games effect :   |b how sports marketing builds strong brands   |c John A. Davis. 
250 |a Second edition. 
264 |a Singapore:   |b John Wiley & Sons Singapore,   |c 2012. 
300 |a 1 online resource (xviii, 398 pages):   |b illustrations, text file, PDF. 
336 |a text  |2 rdacontent 
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650 0 |a Olympics --   |x Economic aspects  
650 0 |a Sports --   |x Marketing  
655 0 |a Electronic books 
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997 |a Business & Accountancy, Faculty 
998 |a Sport Management Industry, Diploma 
999 |a EBO0007459  |b EBOOK  |c EBOOK  |e Electronic resources