The Olympic Games effect : how sports marketing builds strong brands
| Main Author: | Davis, John |
|---|---|
| Edition: | Second edition. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (xviii, 398 pages): illustrations, text file, PDF. |
|---|---|
| ISBN: |
9781118171691 (electronic book) |