Services marketing : people, technology, strategy
| Main Author: | Lovelock, Christopher H |
|---|---|
| Other Authors: | Lovelock, Christopher |
| Edition: | Eighth edition. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (xvii, 783 pages): illustrations, text file, PDF. |
|---|---|
| ISBN: |
9781944659004 (electronic book) 9781944659011 |