Essentials of services marketing

Main Author: Wirtz, Jochen
Other Authors: Lovelock, Christopher H
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
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005 20220422090000.0
020 |a 9781292089959 (electronic book)  
090 0 0 |a HD9980.5   |b .W57 2018 
100 1 |a Wirtz, Jochen  
245 1 0 |a Essentials of services marketing   |c Jochen Wirtz, Christopher H. Lovelock. 
264 |a Harlow:   |b England Pearson,   |c 2018. 
300 |a 1 online resource (xxxiii, 670 pages):   |b illustrations, text file, PDF. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
650 0 0 |a Service industries --   |x Marketing  
655 0 0 |a Electronic books 
700 1 |a Lovelock, Christopher H  
856 4 2 |u http://library.unisel.edu.my/web/guest/mylibrary 
997 |a Business & Accountancy, Faculty 
997 |a Selangor Business School 
998 |a Business Management, Diploma 
998 |a Business Management, Degree 
998 |a Business Administration, Master 
999 |a SBS0000563  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya