Essentials of services marketing
| Main Author: | Wirtz, Jochen |
|---|---|
| Other Authors: | Lovelock, Christopher H |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (xxxiii, 670 pages): illustrations, text file, PDF. |
|---|---|
| ISBN: |
9781292089959 (electronic book) |