APA Citation

Wirtz, J., & Lovelock, C. H. Essentials of services marketing.

Chicago Style Citation

Wirtz, Jochen, and Christopher H. Lovelock. Essentials of Services Marketing.

MLA Citation

Wirtz, Jochen, and Christopher H. Lovelock. Essentials of Services Marketing.

Warning: These citations may not always be 100% accurate.