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| LEADER |
00896cam a2200241 7i4500 |
| 001 |
0000061043 |
| 005 |
20211014090000.0 |
| 020 |
|
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|a 9781137358172 (electronic book)
|
| 090 |
0 |
0 |
|a HF5415.332.W66
|b D37 2014
|
| 100 |
1 |
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|a Darroch, Jenny
|
| 245 |
1 |
0 |
|a Why marketing to women doesn't work :
|b using market segmentation to understand consumer needs
|c Jenny Darroch.
|
| 264 |
|
|
|a Basingstoke, Hampshire:
|b Palgrave Macmillan,
|c 2014.
|
| 300 |
|
|
|a 1 online resource (xxii, 231 pages):
|b text file, PDF.
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
|
|a computer
|2 rdamedia
|
| 338 |
|
|
|a online resource
|2 rdacarrier
|
| 650 |
|
0 |
|a Market segmentation
|
| 650 |
|
0 |
|a Women consumers
|
| 655 |
|
0 |
|a Electronic books
|
| 856 |
4 |
2 |
|u http://library.unisel.edu.my/web/guest/mylibrary
|
| 997 |
|
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|a Business & Accountancy, Faculty
|
| 998 |
|
|
|a Marketing, Degree
|
| 999 |
|
|
|a EBO0007566
|b EBOOK
|c EBOOK
|e Electronic resources
|
