APA Citation

Darroch, J. Why marketing to women doesn't work: Using market segmentation to understand consumer needs.

Chicago Style Citation

Darroch, Jenny. Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs.

MLA Citation

Darroch, Jenny. Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs.

Warning: These citations may not always be 100% accurate.