Why marketing to women doesn't work : using market segmentation to understand consumer needs
Main Author: | Darroch, Jenny |
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Subjects: | |
Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
Internet
http://library.unisel.edu.my/web/guest/mylibraryElectronic resources
Accession No | Item Category | SMD | Status | Notes |
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EBO0007566 | EBOOK | EBOOK | AVAILABLE |