Why marketing to women doesn't work : using market segmentation to understand consumer needs
| Main Author: | Darroch, Jenny |
|---|---|
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
Internet
http://library.unisel.edu.my/web/guest/mylibraryElectronic resources
| Accession No | Item Category | SMD | Status | Notes |
|---|
| EBO0007566 | EBOOK | EBOOK | AVAILABLE |