The handbook of marketing strategy for life science companies : formulating the roadmap you need to navigate the market

Main Author: Denault, Jean-Francois
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
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020 |a 9780815376903 (electronic book)  
020 |a 9780815376880  
090 0 0 |a HD9999.B442   |b D46 2018 
100 1 |a Denault, Jean-Francois  
245 1 4 |a The handbook of marketing strategy for life science companies :   |b formulating the roadmap you need to navigate the market   |c Jean-Francois DeNault. 
264 |a New York, NY:   |b Routledge,   |c 2018. 
300 |a 1 online resource (xxx, 201 pages):   |b text file, PDF. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
650 0 |a Biotechnology industries --   |x Marketing  
650 0 |a Life sciences --   |x Economic aspects  
655 0 |a Electronic books 
856 4 2 |u http://library.unisel.edu.my/web/guest/mylibrary 
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a EBO0007445  |b EBOOK  |c EBOOK  |e Electronic resources