Retail marketing management : principles and practice

Main Author: Goworek, Helen
Other Authors: McGoldrick, Peter
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
LEADER 00937cam a2200253 7i4500
001 0000061019
005 20211029090000.0
020 |a 9780273758785 (electronic book)  
090 0 0 |a HF5415.13   |b .G67 2015 
100 1 |a Goworek, Helen  
245 1 0 |a Retail marketing management :   |b principles and practice   |c Helen Goworek & Peter McGoldrick. 
264 |a Harlow, United Kingdom:   |b Pearson Education Limited,   |c 2015. 
300 |a 1 online resource (xv, 369 pages):   |b colour illustrations, text file, PDF. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
650 0 0 |a Marketing --   |x Management  
650 0 0 |a Retail trade  
655 0 0 |a Electronic books 
700 1 |a McGoldrick, Peter  
856 4 2 |u http://library.unisel.edu.my/web/guest/mylibrary 
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a EBO0008090  |b EBOOK  |c EBOOK  |e Electronic resources