Services marketing : text and cases

Main Author: Verma, Harsh V
Edition: Second edition.
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
LEADER 01003cam a2200277 7i4500
001 0000061015
005 20210819090000.0
020 |a 9789332501096 (electronic book)  
020 |a 9788131754474  
090 0 0 |a HD9980.5   |b .V47 2012 
100 1 |a Verma, Harsh V  
245 1 0 |a Services marketing :   |b text and cases   |c Harsh V. Verma. 
250 |a Second edition. 
264 |a New Delhi:   |b Pearson Education,   |c 2012. 
300 |a 1 online resource (xvi, 660 pages):   |b illustrations, text file, PDF. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
650 0 0 |a Service industries --   |x Marketing --   |x Case studies  
650 0 0 |a Service industries --   |x Marketing  
655 0 0 |a Electronic books 
856 4 2 |u http://library.unisel.edu.my/web/guest/mylibrary 
997 |a Business & Accountancy, Faculty 
998 |a Business Management, Diploma 
998 |a Business Management, Degree 
999 |a EBO0008103  |b EBOOK  |c EBOOK  |e Electronic resources