ROI of social media : how to improve the return on your social marketing investment

Main Author: Powell, Guy
Other Authors: Groves, Steven, Dimos, Jerry
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
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020 |a 9780470827437 (electronic book)  
090 0 0 |a HF5415.1265   |b .P69 2011 
100 1 |a Powell, Guy  
245 1 0 |a ROI of social media :   |b how to improve the return on your social marketing investment   |c Guy Powell, Steven Groves, Jerry Dimos. 
264 |a Singapore:   |b John Wiley & Sons (Asia),   |c 2011. 
300 |a 1 online resource (xviii, 289 pages):   |b illustrations, text file, PDF. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
650 0 |a Social media --   |x Marketing  
650 0 |a Internet marketing  
655 0 |a Electronic books 
700 1 |a Groves, Steven  
700 1 |a Dimos, Jerry  
856 4 2 |u http://library.unisel.edu.my/web/guest/mylibrary 
997 |a Business & Accountancy, Faculty 
998 |a Business Management, Diploma 
998 |a Business Management, Degree 
999 |a EBO0008093  |b EBOOK  |c EBOOK  |e Electronic resources