ROI of social media : how to improve the return on your social marketing investment

Main Author: Powell, Guy
Other Authors: Groves, Steven, Dimos, Jerry
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
Physical Description: 1 online resource (xviii, 289 pages): illustrations, text file, PDF.
ISBN: 9780470827437 (electronic book)