The opt-out effect : marketing strategies that empower consumers and win customer-driven brand loyalty
| Main Author: | Smith, Gerald E |
|---|---|
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (xv, 244 pages): illustrations, text file, PDF. |
|---|---|
| ISBN: |
9780134191508 (electronic book) |