APA Citation

Smith, G. E. The opt-out effect: Marketing strategies that empower consumers and win customer-driven brand loyalty.

Chicago Style Citation

Smith, Gerald E. The Opt-out Effect: Marketing Strategies That Empower Consumers and Win Customer-driven Brand Loyalty.

MLA Citation

Smith, Gerald E. The Opt-out Effect: Marketing Strategies That Empower Consumers and Win Customer-driven Brand Loyalty.

Warning: These citations may not always be 100% accurate.