The opt-out effect : marketing strategies that empower consumers and win customer-driven brand loyalty
| Main Author: | Smith, Gerald E |
|---|---|
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
Internet
http://library.unisel.edu.my/web/guest/mylibraryElectronic resources
| Accession No | Item Category | SMD | Status | Notes |
|---|
| EBO0007460 | EBOOK | EBOOK | AVAILABLE |