Strategic marketing
| Main Author: | Mooradian, Todd A |
|---|---|
| Other Authors: | Matzler, Kurt, Ring, Lawrence J |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (435 pages): text file, PDF. |
|---|---|
| ISBN: |
9781292020563 (electronic book) |