Webs of influence : the psychology of online persuasion : the secret strategies that make us click

Main Author: Nahai, Nathalie
Edition: Second edition.
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
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020 |a 9781292134628 (electronic book)  
090 0 0 |a HF5415.1265   |b .N35 2017 
100 1 |a Nahai, Nathalie  
245 1 0 |a Webs of influence :   |b the psychology of online persuasion : the secret strategies that make us click   |c Nathalie Nahai. 
250 |a Second edition. 
264 |a Harlow, England:   |b Pearson Education,   |c 2017. 
300 |a 1 online resource (xiii, 238 pages):   |b text file, PDf. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
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650 0 |a Internet advertising --   |x Psychological aspects  
655 0 |a Electronic books 
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997 |a Education & Social Sciences, Faculty  |b Social Sciences, Department 
998 |a Industrial Psychology, Degree 
999 |a EBO0007563  |b EBOOK  |c EBOOK  |e Electronic resources