APA Citation

Barry, P. The advertising concept book: Think now, design later : a complete guide to creative ideas, strategies and campaigns (3rd edition.).

Chicago Style Citation

Barry, Pete. The Advertising Concept Book: Think Now, Design Later : A Complete Guide to Creative Ideas, Strategies and Campaigns. 3rd edition.

MLA Citation

Barry, Pete. The Advertising Concept Book: Think Now, Design Later : A Complete Guide to Creative Ideas, Strategies and Campaigns. 3rd edition.

Warning: These citations may not always be 100% accurate.