Advertising and promotion : an integrated marketing communications perspective
by: Belch, George E
Published: (2004)
Advertising and promotion : an integrated marketing communications perspective
| Main Author: | Belch, George E |
|---|---|
| Other Authors: | Belch, Michael A. |
| Edition: | Eleventh edition. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |